AdTarget vs. AdIntellegence

When it comes to choosing AdTarget or AdIntellegence for your campaign, it's important to know the differences between the two options. 

Budget

• AdTarget
  • The minimum ad spend for an AdTarget ad is currently $100
• AdIntellegence
  • The minimum ad spend for an AdIntellegence ad in a Just Listed status is $100. These ads run for a fixed 21-day period
  • The minimum ad spend for an AdIntellegence ad in a Coming Soon status is $130. These ads run for a fixed 28-day period, explaining the slightly higher minimum spend 

The maximum ad spend for all campaigns is $500 at this time

Google

• AdTarget does not currently get sent out via Google ads
• AdIntellegence does get sent out via Google ads

Meta (Facebook and Instagram)

• AdTarget and AdIntellegence ads are both sent out via Meta

Platform Allocations

• AdTarget
  • Since AdTarget ads do not get sent out via Google ads, the ability to split funds between Google and Meta does not exist.
• AdIntellegence
  • Since AdIntellegence ads get sent out to both Google and Meta, we allow you to customize how much is allocated towards each platform.

Geographic Targeting

• AdTarget and AdIntellegence ads both allow for geographic targeting. You can choose to run the ad within 15 miles, 25 miles, or 50 miles of the listing address.

Ad Duration

• AdTarget
  • Can run for any of the following durations: 5 days, 1 week, 10 days, 2 weeks, 3 weeks, or 1 month.
• AdIntellegence
  • AdIntellegence ads in a Just Listed status run for a fixed 21-day period. This can not be customized.
  • AdIntellegence ads in a Coming Soon status run for a fixed 28-day period. This can not be customized.

Ad Copy

• AdTarget
  • Can customize the primary ad text, ad headline, ad description, ad banner, and ad banner color.
• AdIntellegence
  • Can not customize any of the fields mentioned above as this information is dynamic and pulls directly from the listing on your MLS. Any ad copy will update from what is entered into the MLS. The ad copy will adjust automatically when the listing status changes (just listed, open house, price reduction, etc).